Lenovo Case Write Up - Case Study Attached

Order Description Each group must complete one Case write-ups (it is up to each Group to decide on which Case). For each write-up, there is an upper limit of three pages of text (assuming 12- point font size, Times New Roman, double spacing) plus no more than one page of Exhibits. Writing Case write-ups is sometimes difficult at first. It might be helpful to have a template or format for writing up cases. I provide a particular format for presenting your ideas to ease this process. The format used for the case write-up is standardized and must be followed. You should have headings for each of the following sections: Problem Statement. You should provide a brief statement of the key “problem/issue” in the case. Be sure to focus on a “problem/issue” - not a symptom. Typically this is not more than 2-3 sentences. You should focus on one “problem/issue” - even if the case has more than one. All of your subsequent analysis should be directly related to this “problem/issue.” Situation Analysis. Summarize the key factors of the situation that drive your subsequent recommendation and implementation. Don’t list all the facts. Focus on facts that are relevant to the problem statement and/or help you to evaluate the different alternatives. Further, you should not simply restate information provided in the case study. Instead, you might want to combine information in order to generate new insights or to provide a new perspective to the case study. Alternatives. Briefly discuss alternative solutions that you considered - but did not choose - in your analysis and explicitly recognize the pros and cons, advantages and disadvantages of each. If possible show that the alternatives are financially not viable. Recommendation. Describe and critically evaluate your recommendation - you should list pros and cons of your chosen course of action. Implementation Plan. Develop a plan for implementing the alternative you recommend. The implementation should be practical. Consider the costs and benefits. These are essential elements and sometimes require making some assumptions - make the assumptions necessary to put forth your plan. Make sure the case write-up is easy to read. Consider using bullets, headings, etc., to make the case write-up easy to follow. The objective of this process it to give you practice writing concise executive summaries - something that would make the reader believe that you have done a thorough analysis supporting your recommendations. This is the type of briefing that must typically be prepared for upper management - before they provide the resources for a more detailed investigation. Good case briefs are concise, but also provide a fact-based rationale for your recommendations and implementation plan. The rationale should reflect a good understanding of the important issues of the case and may integrate previous material from the class or your experience. You might also note factors that argue against your recommendation, and how your implementation plan might minimize the impact of these factors.