Large multinational company planning to expand operations to several new countries.

Suppose you work at a large multinational company planning to expand operations to several new countries. Your
tasks are to analyze one of those countries and tentatively propose a marketing program for the company's product
in that country.
The broad objective of the projects (Country Analysis and the Marketing Plan) is to link the concepts learned
in class to more practical scenarios
Country Analysis which analyzes the marketing environment (e.g. the cultural, economic, political,
and legal forces) of the assigned country.
• Marketing Plan for entering that country with a particular product considering the existing
competition. This requires a thorough understanding of the cultural, economic, political, and legal
forces present in the country (i.e., Country Analysis).
Before a marketing manager can determine if it is necessary to adjust to the environment or to determine
what adjustments would be appropriate, it is necessary to understand the environment.
( I have to only write about)
t • Cultural Environment ( Morocco
– Political / Legal Environment: This section examines the political and legal system of the country.
Are there any governmental issues and regulations that may affect a company that wants to enter the
country?