Krispy Kreme

Please read the case below and submit an industry analysis. In your industry analysis, use only the information presented in the written case; no additional research is necessary. Your analysis should identify 2-3 trends or changes in the firm’s external environment and whether these trends are threats or opportunities for the firm. Your analysis will also include a discussion of the firm’s primary competitors and the basis of competition in the focal industry. Finally, your analysis should include an assessment of the industry, in general. Meaning, is this an industry in which you would expect firms to achieve superior profits (i.e., gain a competitive advantage)? Please limit your analysis to 3 pages (double-spaced). T