Knowledge Test

Question 1
Complete the following table by providing two examples of organisational policies and procedures and two examples of objectives as relevant to digital strategy.
Example organisational policy and procedure related to digital strategy
Example organisational policy and procedure related to digital strategy
Example organisational objective as relevant to digital strategy
Example organisational objective as relevant to digital strategy

Question 2
List three types of digital strategy review methodologies.

Question 3
Identify key inclusions in a digital strategy review plan.

Question 4
List three sources of information for a digital strategy review.

Question 5
List two methods that could be used to analyse information arising out of a review of a digital strategy.

Question 6
Give two examples of recommendations for actions to improve digital strategy.

Question 7
List two examples of how an organisation digital strategy review report could be distributed to interested parties.

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Sample Answer

 

 

Policy/Procedure Objective
All employees must complete mandatory digital security training. To ensure that all employees are aware of the importance of digital security and how to protect the organization’s data.
All new digital initiatives must be reviewed and approved by the IT department. To ensure that new digital initiatives are aligned with the organization’s overall digital strategy and that they do not pose a security risk.
To increase website traffic by 20% in the next year. To improve the organization’s online visibility and reach a wider audience.
To reduce the cost of digital marketing by 10% in the next year. To make the organization more efficient and save money.

Question 2: List three types of digital strategy review methodologies.

Full Answer Section

 

 

  • SWOT analysis: This methodology involves identifying the organization’s strengths, weaknesses, opportunities, and threats in the digital environment.
  • Porter’s five forces model: This methodology analyzes the competitive forces that shape the digital market, such as the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products or services, and the intensity of rivalry among existing competitors.
  • RACI matrix: This methodology assigns responsibility, accountability, consultation, and information to different stakeholders in the digital strategy process.

Question 3: Identify key inclusions in a digital strategy review plan.

  • A review of the organization’s current digital landscape: This includes an assessment of the organization’s website, social media presence, mobile apps, and other digital assets.
  • An analysis of the organization’s digital competitors: This includes an assessment of their strengths, weaknesses, opportunities, and threats.
  • A review of the organization’s digital goals and objectives: This includes an assessment of whether the organization is on track to achieve its digital goals.
  • A review of the organization’s digital budget and resources: This includes an assessment of whether the organization has the resources it needs to implement its digital strategy.
  • A review of the organization’s digital culture: This includes an assessment of whether the organization has a culture that supports digital innovation and transformation.

Question 4: List three sources of information for a digital strategy review.

  • Internal data: This includes data from the organization’s website, social media, mobile apps, and other digital assets.
  • External data: This includes data from industry reports, market research, and competitive analysis.
  • Expert opinion: This includes input from digital experts, such as consultants, analysts, and thought leaders.

Question 5: List two methods that could be used to analyse information arising out of a review of a digital strategy.

  • Data visualization: This involves using charts, graphs, and other visuals to represent data in a way that is easy to understand.
  • Statistical analysis: This involves using statistical methods to identify patterns and trends in data.

By using these methodologies, sources, and methods, organizations can conduct effective digital strategy reviews that help them to improve their digital performance.

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