Key elements of branding and brand management

Using what you have learned about the key elements of branding and brand management, such as purpose, positioning, promise, personality and values, and brand expression, construct a one-page resume and a one-page cover letter that capitalize on you as a unique brand you want to sell to potential employers. You need to ensure that the resume and cover letter accomplish the following:

  1. Highlight your skills, abilities, qualifications, and experience relevant to the position you are seeking.
  2. Utilize appropriate keywords relevant to the position you are seeking.
  3. Utilize a clear, easy to read font, and provide an appropriate photo if you elect to include one.
  4. Are free of spelling and grammatical errors.
  5. Demonstrate key elements of branding.

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