Is a value meal related to a value chain? The value that attracts more than 60
million customers to McDonald’s every day comes from capabilities that are based in its
value chain. Briefly describe McDonald’s value chain and discuss how information
systems facilitate each component in the chain. Can you think of a way that information
technology could improve your next trip to McDonald’s?
Academic Level : Bachelor
Paper details
Is a value meal related to a value chain? The value that attracts more than 60 million customers to McDonald’s
every day comes from capabilities that are based in its value chain. Briefly describe McDonald’s value chain
and discuss how information systems facilitate each component in the chain. Can you think of a way that
information technology could improve your next trip to McDonald’s?
Include at least 3 properly cited references (website, journal article, standard, guideline or other publication).
You must answer each question fully. Spelling, grammar and critical thinking on the topic will be assessed.
Safe Assign metrics will be reviewed.