Japanese culture - “OTAKU”

  Frank Rose′s book ″The Art of Immersion″ mentions a concept in contemporary Japanese culture called “OTAKU”. Identify an American movie that was released in 2017 that used an “OTAKU” based approach to marketing and promoting the movie. I would like you to investigate the media, social media, and evidence online about that movie′s promotional campaign. What I would like you to do is the following: -Name the movie. -Correctly reference (using APA format) your research on the movie′s approach to promotion and/or the record of its promotion campaign. -Identify at least two different instances where the movie′s promotional campaign used, in your opinion, an “OTAKU” based approach to promotion. -Defend your categorization of it being “OTAKU” from two perspectives: Perspective 1: the multimedia/interactive nature of the campaign. Perspective 2: the user experience (and documentation on social media, media, etc.) going through the campaign. Your answers should be at least 1-2 paragraphs in length per section and should correctly frame your analysis through the “OTAKU” lens.