o Discuss which option you believe is the better investment: Which plan seems more feasible?
❑ Is he missing any possible expenses? • Other issues, suggestions, or changes you might explore?
Pick one option and develop a Marketing Plan for the business explaining the following:
What are the four P’s involved in this venture?
What type of Market Research needs to be completed?
What type of Market Segmentation would be appropriate?
What type of Pricing Strategy would be appropriate?
What type of promotion would be appropriate?