Introduction to Management

The Unit 1 assignment is based on the competitive and macro environmental factors that impact a business, as
explained in Chapter 3. As a reminder, competitive environmental factors include the rivals, new competitors,
customers, substitute services, and suppliers. Macro environmental factors include laws and regulations, the
economy, technology, demographics, and social values.
For this assignment, you will choose a company that interests you. Choose wisely, as you will evaluate aspects
of this company in various ways throughout the course.
• Visit the “Hoover’s Company Records” guide accessible in the library. This guide provides an overview
of various public companies in terms of both internal and external factors.
• Choose one of the company’s profiled by Hoovers. It is best to choose a company with which you are
already familiar.
• Read the guide for your chosen company, paying attention to note factors that relate to the
environmental factors as described in Chapter 3 of the text.
• Using this document and your own experience and knowledge of the company, prepare a paper that
describes each of the competitive and macro environmental factors forming your chosen company’s
overall business environment.
Assignment Checklist:
• Define which factors comprise a business’ competitive environment and macro environment.
• Using research and your own knowledge, describe at least one example of each competitive and
macro environmental factor that impacts your chosen company.