Description
Your recommendation should answer the following questions:
• Will there be an impact on the marketing company’s way of operation to improve the sales of their customer businesses? [5 points]
o Assuming there will be internal and external readers, background information about the nature of business (smart, home, smart factory, medical connected devices company, retail store,
hotels, transportation company, etc.) that benefit from this technology should be included for the readers.
o If so, identify the areas and make a recommendation of how to proceed.
• Is it more cost-efficient for the marketing company? [2 points]
• Is there a way to increase business profit with this technology? [2 points]
• Should the marketing company invest in this technology? [2 points]
Report your research findings and recommendation in a technical report. This should be 3 – 5 pages in APA
format. You may use other resources and/or references to support your argument.
The report must contain all elements of a research report (Title, Abstract, Table of Content, Introduction,
body/analysis, recommendation, reference and/or index) [3 points]
Correct APA format [1 point]
Note that the answers to these questions depend essentially on the company’s or industry’s nature of business
and current operations. So, the points will be awarded to clearly identifying the potential benefits of this
technology