• Identify the target customer or market you want to reach. (millennials)
• Estimate the size of the target market, its key players, and expected long-term growth.
• Explain how you plan to position and communicate the product offering in the market based on data gathered by listening to and monitoring the target
customer/market (what they say about your product, your competitors, and your industry).
• Examine the promotional strategy of your specific product.
• Identify and explain the metrics for measuring effectiveness of implementing the e-marketing strategy