International Resort Management(Management Report)
Having completed a full year of operations at the Resort, you are now required to reflect on the results that you and your team achieved through HOTS.
You are required to produce a 2,500 words management report, reflecting on the HOTS results. The report should contain:
Executive Summary or Abstract
Contents
Introduction (letter from yourself to stockholders)
Intended strategy vs Realised strategy (summary of what the strategy became and any deviation in strategy and why)
Financial condition - present and future (following 5-years in graph format): Total revenue & net income overall
Rooms department total revenue and net income F&B department total revenue and net income SPA department total revenue and net income
Conference department total revenue and net income other department total revenue and net income Overall ROE & ROS
Occupancy Rate & ADR
ADR & REVPAR
Occupancy Rate & Refurbishment Spending
Marketing, sales and pricing activities and effectiveness