International Market Analysis

  1. What are the firm-specific advantages of Cottle-Taylor? How is Cottle-Taylor doing in India? Has Cottle leveraged its firm-specific advantages in India?
  2. Is India an attractive market for Cottle-Taylor? What factors determine demand for toothbrushes in India?
  3. How should Cottle accelerate the development of the toothbrush market in India? Discuss which target segments makes the most sense for Cottle to reach and whether Cottle should spend advertising dollars promoting battery-operated toothbrushes.