- Perform an environmental scanning on the external environmental factors or forces to identify new opportunities and the possible downside risks or potential threats of the One-Belt-One-Road initiative that would impact a firm’s international business. With examples if necessary, you are required to use relevant analysis tools (i.e. PESTLE) to assess the macro-environment as well as the task environment in order to justify the opportunities and threats to the organization’s performance.
approx. 800 words (10% differences allowed)
- The One-Belt-One-Road Initiative presents firms with unprecedented opportunities to expand their business operations by penetrating into new markets that are strategically located at Central Asia, West Asia to South Asia, the Middle East, Russia and Europe. Before any firms contemplating foreign expansion, critically evaluate THREE (3) basic decisions to which a firm must make in entering new markets.
Approx. 600 words (10% differences allowed)
- a maximum of 15% similarities allowed. By Turnitin.
- If home country is needed, can use Malaysia or china.