International Business Strategy

This is an 2-hours open-book exam essay. It is about the case study of Uber and all the information must be based on the case material provided(Copy ACTUAL EXAM CASE UBER.pdf).
It consists of 2 questions, each contains a few sets of arguments, u can mainly focus on answering the arguments listed in “BCI IBS Exam Resit Preparation.docx”. U can also explain with the aid of diagrams.
For further instructions, please refer to the “IBS RESIT 2019 Presentation.pptx” and the PNG file attached.