Description
The client from developed economy manufacture or retailer os considering a direct investment into one of the emerging markets. Your role is to advise on whether and how this is a desirable objective the CEO requires analysis of tge general business environment in the widest sense in which a direct investment will take place s/he also needs advice on location i.e country choice and the entry modes the investment should adopt (if you decide it should proceed ) and on possible cultural/institutional obstacles to the investment also feel free to include any other challenges/opportunities posed by project