- Do you see Sony as an innovator in its industries of electronics, semiconductors, computers, video games and telecommunications equipment? Why or why not? 2. Sony has a vision of “using our unlimited passion for technology, content and services to deliver groundbreaking new excitement and entertainment.” The mission is even clearer. Sony is “a company that inspires and fulfils your curiosity”. Does Sony inspire and fullfil your curiosity? 3.Sony has 12 core segments in its business. Is this too many or not enough? Are today’s companies diversified like they used to be few decades ago? Can Sony’s 12-segment business model be sustainable?
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