Internal Influences

Create a print (digital, non-video) ad around the target market persona you indicated in part I and mapped out
in part II. You’ll need to incorporate at least one psychological theory that would aid the consumer’s journey
and shifting either their doing, thinking, or feeling. Options to create an ad include Canva or Adobe Spark. With
the digital ad you submit, provide a 200-300 word explanation of the following:
What psychological concept are you employing in your ad?
Where will this ad fit in the stages of your consumer decision map and why?
How should it affect the target consumer’s behavior and why?
What is the expected outcome (next step) for the consumer journey, based on your ad?
How would this positively affect either the consumer's and/or society's well-being?
https://spark.adobe.com/page/721xY8yCTQln8/