Integrated communications

Effective internal communications are essential to building cross-functional relationships and to keeping staff informed. You are required to write a report that considers how internal communications could be used effectively within your chosen organisation. Required: (a) Using the organisation summary guidelines, provide a background to your chosen organisation. (5 marks) (b) Discuss the importance of strong cross-functional relationships within your chosen organisation in negotiating resources for marketing. (12 marks) (c) Recommend how your chosen organisation could use internal communications to build strong cross-functional relationships. (8 marks)