INTEGRATED CASE STUDY ANALYSIS;GLOBAL EVENTS As DRIVERS OF GROWTH:THE CASE OF HOCKEY CANADA

INTEGRATED CASE STUDY ANALYSIS;GLOBAL EVENTS As DRIVERS OF GROWTH:THE CASE OF HOCKEY CANADA It was a warm April morning in Calgary, host City of the 1988 Winter Olympic Games and the business center of Western Canada. Scott Smith, chief operating officer of Hockey Canada was about to kick off a conference call with Hockey Canada stakeholders across the country on the topic of international event hosting. He began the call with reference to the recent 2010 Vancouver Olympic Games where gold medal victories in both men’s and women’s ice hockey had led to countrywide euphoria and widespread attention to hockey. Although the sport had long been Canada’s favorite, interest and passion around hockey was at an all-time high. Next, Smith spoke to the need to build on this energy for the benefit of hockey as a sport and to Hockey Canada and its partners, as organizations. Turning to the agenda, Smith began: Ladies and gentlemen, the purpose of today’s call is to, first, outline to you the importance of international events to Hockey Canada and, second, to share some background and ascertain your input so we can make decisions about our hosting strategy for the future. We’ll also discuss the related activation plans around that strategy. So, let’s get right to it. In my view, our international events have been the core driver of the growth and success of Hockey Canada over the past 15 years. They have provided a platform to get our teams on television, to showcase our brand, to build our brand and to drive our revenue sources, including sponsorship, merchandising, donations and licensing. indeed, each one of our major events now comes with a profit number to support our programs. AS you all know, our events are a cornerstone of Hockey Canada. However, we cannot This case was prepared by Norm O’Reilly, George Foster, and Darryl Boynton. O’Reilly is Associate Professor at the University of Ottawa and a former Visiting Scholar/Lecturer at Stanford University’s Graduate School of Business. Foster is the Wattis Professor of Management at Stanford University’s Graduate School of Business. Boynton is Manager of the Hockey Canada Regional Centre Ontario. This case was made possible by the generous support and important contributions of Scott Smith, Chief Operating Officer of Hockey Canada. This case is based on interviews with and data provided by Hockey Canada uniess otherwise noted. Copyright © 2010 by the Board of Trustees of the Leland Stanford Junior University. All rights reserved To order copies or request permission to reproduce materials, e-mail the Case Writing Ofiice at: [email protected]. edit or write: Case Writing Office, Stanford Graduate School of Business, 518 Memorial Way, Stanford University, Stanford, CA 94305-5015. No part of this publication may be reproduced stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means - electronic, mechanical, photocopying, recording, or otherwise - without the permission of the Stanford Graduate School of Business. Every eflort has been made to respect copyright and to contact copyright holders as appropriate. #32011 are a capyright holder and have concerns about any material appearing in this case study, please contact the Case Writing Ofi’ice at [email protected]. edu. Purchased by Anand Walser ([email protected]) on November 23, 2011 Assignment Question Students will have to analyse the case study given to them and prepare a business report for 4000 words. Students are required to undertake the tasks given below. Contents    TASKS Chapter One    Analyse the case and examine the problems and issues from the case    400 words Chapter Two    Explain the statement of the problem, research questions and aims and objectives    400 words Chapter Three    Students to use the planning tools to analyse the case.    1000 words Chapter Four    Findings from the analysis (using the tools)    1000 words Chapter Five    Solutions to the problem and issues. Recommendations and students to come out with a business plan.    1000 words Structure of the Integrated Case Study report Contents        Word count Executive Summary     (background, brief statement of the problem, aims of the analysis,  approach adopted for analysis, findings) 200 words Acknowledgements Chapter 1    Case brief    Background of the study define the problem/issues to be addressed precisely 400 words 2    Introduction to the case study     Statement of the problem Research aims and objectives Structure of the rest of the report    400 words 3    Problem statement, plan of analysis     Statement of the problems in the case Relevant literature review-Identify resources/ techniques helpful for analyzing the case study. (the concepts, theories, models, research relevant to the case) Proposed plan of analysis Sources of data 1,000 words 4    Analysis & Findings    An assessment of the current position:  follows (derived from the concepts, theories, models referred and discussed in  chapter3)    1,000 words 5    Proposed solution to problem    Integrated assessment of the analysis -  generate ideas or alternative solutions Choose a “best fit” solution from the options Recommendations Decide on an action plan of Limitations of the study, scope for further research    1000 words References Appendices    This section will contain all the documentation, data ,financial reports etc used in the case analysis Total        4000 words Notes:  References are expected in chapter 3-4 which have an academic content. Layout: 4 cm left margin, 3cm-top, bottom and right margin; 1.5 line spacing; Times New Roman size 12; This approximates to about  250-300 wds/page:  page limit chapters 1-6; 40-45 pages Marking guideline BA:   INTEGRATED CASE STUDY ANALYSIS assessment Form Academic Year: Student Name: Date of Submission: ICS title: Chap        Marks 1 Statement of the problem Research aims and objectives Structure of the rest of the report    15 2    Case brief: Description of the situation Is the situation described and Background of the study define the problem/issues to be addressed precisely and relevantly? 15 3     Problem statement and plan of analysis Statement of the problems in the case Relevant literature review-Identify resources/ techniques helpful for analyzing the case study. (the concepts, theories, models, research relevant to the case) Proposed plan of analysis Sources of data 10 4     Analysis and findings An assessment of the current position:  follows (derived from the concepts, theories, models referred and discussed in  chapter3)     25 5    Proposed solution to problem Integrated assessment of the analysis -  generate ideas or alternative solutions Choose a “best fit” solution from the options Recommendations Decide on an action plan of Limitations of the study, scope for further research    20 Good clear writing, adequate appendices, reference list, Overall  Presentation              15 Total     100 Learning Outcomes: Upon successful completion of this module students will be able to: •    Define the problem/issues to be addressed precisely •    Identify resources/techniques helpful to opening up the case study •    Enhance their critical assessment •    Enhance their explicit knowledge through a critical review of the literatures •    Generate ideas or alternative solutions •    Choose a “best fit” solution from the options •    Decide on an action plan •    Outline how to implement it consider what might go wrong and how to monitor the success of the action plan PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)