You have been commissioned by your general manager to provide a marketing report on macro environmental factors that might impact the retail industry in which your company (the chosen company is TESCO) is competing in. The purpose of this report is to analyse the microenvironmental factors of your company and identify appropriate actions to be taken to exploit and/or defend opportunities and threats to deliver value and satisfaction to the company's target market.
I need you to add PESTLE analysis and SWOT analysis. please use academic sources such as books, article and journals from reliable sources. Use statistics and empirical evidence to support the analysis and use diagrams as well.