Individual Reflective Portfolio

  1. Data model
    Develop a conceptual data model showing the main entities, attributes and relationships to support your
    business process for tracking student engagement.
  2. Business Model proposition
    The university has decided to set up a spin-off company to commercialise the ‘Tracking Students’ Engagement’
    system, and you have been asked to propose a business model for this company.
  • Write a document, which explains the new company’s value proposition and revenue model (max 2 pages).
  • Carry out Porter’s Five Forces analysis to identify the industry competition and suggest ways of achieving the
    new company’s competitive advantage and strategic positioning (max 2 pages)