Individual Project Proposal
Individual Project Proposal
Order Description
We need to prepare a proposal and to choose a company to write about. I prefer if you can choose an international firm that
can be reached easily by me when prepare the final report. I need also references that can be found easily.
The proposal include the nature of the project, the sources of information you plan to use, and the most important concepts
and techniques to be applied.
The purpose of the Final Project is to apply the concepts and techniques of the module to the analysis of real-world
situations or problems. Students are expected to use diverse sources of information and to carry out an original analysis
rather than summarize or rehash existing work. Students are encouraged to use situations and data from their own experience
where possible.
You are required to complete a course project that reveals mastery in application of the macroeconomic and microeconomics
concepts emphasized in the course. This involves reporting on a specific organization within an industry and optimal
strategies involving pricing and resource utilization that affect the value of the chosen firm or industry. This project
should be a formal report that provides both specific strategies and tactics involving pricing, production, and resource
utilization in order to enhance the value of the chosen firm. These strategies and tactics are to be supported with
macroeconomic and microeconomic theory.
Your tasks are:
• To assess the macroeconomic conditions and the opportunities and threats suggested by these conditions for the chosen
firm.
• To analyse the microeconomic market structure and demand, cost, and production conditions observed.
• To evaluate the organisation itself for practices of risk management as well as capital structure and budgeting.
• To develop a reasoned and evidence-based managerial strategy based on these macroeconomic, microeconomic, and
organisational-specific conditions in each area of production, pricing, and resource utilization.
Your Final Project should follow the given outline:
• Brief company background and history
• Description of firm's organisation and management model
• Competitor and market analysis
• Product and services pricing strategies
• Degree of regulation or deregulation
• Risk management
• Capital structure and budgeting
• Conclusion
Your Final Project should also include a section on how and where you obtained the information sources as well as the
methodology used to perform any analysis (SWOT, Porter model, etc.).
(see the following link to the book we have studied)
http://global.oup.com/us/companion.websites/9780199811786/student/
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