IMC Campaigns

Here is a tongue-in-cheek video demonstrating how advertising and public relations were two tools used in an IMC campaign. The message to communicate was how to pronounce a last name. See how this was done using IMC principles.
https://youtu.be/4JxVHCc_wIU
https://www.youtube.com/watch?time_continue=9&v=4JxVHCc_wIU
PLEASE COPY AND PASTE INTO YOUR BROWSER to view video
ASSIGNMENT
Can you think of an IMC campaign?
Progressive is one example, but there are plenty out there. Feel free to go back in history and think of campaigns like IBM's launch of the personal computer using the Charlie Chaplin-like character or Coke's I'd Like to Teach the World to Sing campaign,
OR Apple's IMC campaigns used on every new product launch.
Remember, don't just focus on the advertising.
Find those other promotion tools they used to convey the selling proposition.
Read most of the week's readings before tackling this discussion topic, to get a better idea of what all the promotion mix tools are, and how the AIDA model