Identifying customers

Think about 3 types of companies or industriesy you have patronized or know (use different examples from the textbook). How can a company identify customers when those customers don’t talk to its representatives very often, if at all—at least not individually?

Industry 1: What makes identifying customers difficult in this industry? How would the industry approach identifying its end users?
Industry 2: What makes identifying customers difficult in this industry? How would the industry approach identifying its end users?
Industry 3: What makes identifying customers difficult in this industry? How would the industry approach identifying its end use.

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