identify ONE NAMED organisation (in crisis or rapidly heading towards crisis) and prepare a continuity of business plan (CBP) for your chosen organisation.

identify ONE NAMED organisation (in crisis or rapidly heading towards crisis) and prepare a continuity of business plan (CBP) for your chosen organisation. 100% Individual Report: You are a freelance business analyst with an interest in assessing the performance of private sector organisations which find themselves in crisis.  Of particular interest to you, is the minimisation of disruption to business during times of crisis and ways in which organisations may continue to conduct business ‘as usual’. Brief: Individually you are required to produce a 2500 word report that will identify ONE NAMED  organisation (in crisis or rapidly heading towards crisis) and prepare  a continuity of business plan (CBP) for your chosen organisation. Your work should be presented in REPORT FORMAT and should include at the very least: Brief background of  antecedents relating to your chosen organisation and the sector in which it operates together with a statement as to the function and purpose of your proposed CBP; A recognition of your chosen organisation’s ‘turning point’  and its significance / implications for the organisation; An identification / isolation of the ‘pivotal’ crisis and the stage of crisis in which your chosen organisation finds itself (eg, prodromal, acute, chronic, resolution); and Your proposals for business continuity with justification for your proposals. Research how to write in a report format. Executive Summary (write this last), Contents Page, Contents for Tables/Diagrams, Chapters, Conclusion, Appendices. Don’t count the Appendices in your word count. Use titles and sub-titles and number these accordingly. Hints Don’t over-number (Section 4, 4.1, 4.1.1, 4.1.1.1) Always have writing after a title, don’t have two titles in a row. Everyone needs to pay attention to their referencing, whatever their chosen organisation/ case-study is! Referencing marks are easy marks to gain. So take the time and effort and do it properly... Use the Harvard Referencing protocol for referencing. Get the referencing guide from the Library. Full in text references are needed, it is not good enough to not reference your information in the text and then provide a reference list. Crisis and Disaster Management Seminar 4: Review Crisis Communication – Theory v Practice: Named Organisation Approach to Crisis Communication Preparation tasks: This seminar will focus directly on the assignment and specifically concentrate on the ‘crisis communication’ aspect. Therefore in preparation for this seminar it is of the up most importance that students continue the process of familiarising themselves with their respective organisation. As such, the main emphasis of today will be to focus on your chosen organisation from a crisis communication perspective. Introduction to Crisis Communication: When an emergency occurs, the need to communicate is immediate. If business operations are disrupted, customers will want to know how they will be impacted. Regulators may need to be notified and local government officials will want to know what is going on in their community. Employees and their families will be concerned and want information. Neighbours living near the facility may need information – especially if they are threatened by the incident. All of these ‘audiences or stakeholders’ will want information before the business has a chance to begin communicating. An important component of the preparedness program is the crisis communications. A business must be able to respond promptly, accurately and confidently during an emergency in the hours and days that follow. Many different audiences must be reached with information specific to their interests and needs. The image of the business can be positively or negatively impacted by public perceptions of the handling of the incident. Understanding the audiences or stakeholders that a business needs to reach during an emergency is one of the first steps in the development of a crisis communications plan. There are many potential audiences that will want information during and following an incident and each has its own needs for information. The challenge is to identify potential audiences, determine their need for information and then identify who within the business is best able to communicate with that audience. The following is a list of potential audiences. •    Customers; •    Survivors impacted by the incident and their families; •    Employees and their families; •    News media; •    Community – especially neighbours living near the facility; •    Company management, directors and investors; •    Government elected officials, regulators and other authorities; and •    Suppliers Contact Information: Contact information for each audience should be compiled and immediately accessible during an incident. Existing information such as customer, supplier and employee contact information may be exportable from existing databases. Include as much information for each contact as possible (e.g., organization name, contact name, business telephone number, mobile number, fax number and email address). Lists should be updated regularly, secured to protect confidential information and available to authorized users at the emergency operations centre or an alternate location for use by members of the crisis communications team. Electronic lists can also be hosted on a secure server for remote access with a web browser. Hard copies of lists should also be available at the alternate location. Customers: Customers are the life of a business, so contact with customers is a top priority. Customers may become aware of a problem as soon as their phone calls are not answered or their electronic orders are not processed. The business continuity plan should include action to redirect incoming telephone calls to a second call centre (if available) or to a voice message indicating that the business is experiencing a temporary problem. The business continuity plan should also include procedures to ensure that customers are properly informed about the status of orders in process at the time of the incident. Customer service or sales staff normally assigned to work with customers should be assigned to communicate with customers if there is an incident. If there are a lot of customers, then the list should be prioritized to reach the most important customers first. Suppliers: The crisis communication or business continuity plan should include documented procedures for notification of suppliers. The procedures should identify when and how they should be notified. Management: Protocols for when to notify management should be clearly understood and documented. Consider events that occur on a holidays, weekends or in the middle of the night. It should be clear to staff what situations require immediate notification of management regardless of the time of day. Similar protocols and procedures should be established for notification of directors, investors and other important stakeholders. Management does not want to learn about a problem from the news media. Government Officials & Regulators: Communications with government officials depends upon the nature and severity of the incident and regulatory requirements. Businesses that fail to notify a regulator within the prescribed time risk incurring a fine. OSHA regulations require notification to OSHA when there are three or more hospitalizations from an accident or if there is a fatality. Environmental regulations require notification if there is chemical spill or release that exceeds threshold quantities. Other regulators may need to be notified if there is an incident involving product tampering, contamination or quality. Notification requirements specified in regulations should be documented in the crisis communications plan. A major incident in the community will capture the attention of elected officials. A senior manager should be assigned to communicate with elected officials and public safety officials. Employees: Human Resources (HR) is responsible for the day-to-day communications with employees regarding employment issues and benefits administration. HR management should assume a similar role on the crisis communications team. HR should coordinate communications with management, supervisors, employees and families. HR should also coordinate communications with those involved with the care of employees and the provision of benefits to employees and their families. Close coordination between management, company spokesperson, public agencies and HR is needed when managing the sensitive nature of communications related to an incident involving death or serious injury. The Community: If there are hazards at a facility that could impact the surrounding community, then the community becomes an important audience. If so, community outreach should be part of the crisis communications plan. The plan should include coordination with public safety officials to develop protocols and procedures for advising the public of any hazards and the most appropriate protective action that should be taken if warned. News Media: If the incident is serious, then the news media will be on scene or calling to obtain details. There may be numerous requests for information from local, regional or national media. The challenge of managing large numbers of requests for information, interviews and public statements can be overwhelming. Prioritization of requests for information and development of press releases and talking points can assist with the need to communicate quickly and effectively. Develop a company policy that only authorized spokespersons are permitted to speak to the news media. Communicate the policy to all employees explaining that it is best to speak with one informed voice. Determine in advance who will speak to the news media and prepare that spokesperson with talking points, so they can speak clearly and effectively in terms that can be easily understood. Overview: Crisis communications before, during and following an emergency/crisis/disaster is bi-directional. Stakeholders or audiences will ask questions and request information. The business will answer questions and provide information. This flow of information should be managed through a communications hub, as illustrated in the diagram below: The task You are a freelance business analyst with an interest in assessing the performance of private sector organisations which find themselves in crisis.  Of particular interest to you, is the minimisation of disruption to business during times of crisis and ways in which organisations may continue to conduct business ‘as usual’. Identify ONE NAMED  organisation (in crisis or rapidly heading towards crisis) and prepare  a continuity of business plan (CBP) for your chosen organisation. Your work should be presented in REPORT FORMAT and should include at the very least: a.    brief background of  antecedents relating to your chosen organisation and the sector in which it operates together with a statement as to the function and purpose of your proposed CBP; b.    a recognition of your chosen organisation’s ‘turning point’  and its significance / implications for the organisation; c.    an identification / isolation of the ‘pivotal’ crisis and the stage of crisis in which your chosen organisation finds itself (eg, prodromal, acute, chronic, resolution); and d.    your proposals for business continuity with justification for your proposals. Plagiarism - A Warning The University Regulations define plagiarism as 'the passing off of another person's thoughts, ideas, writings or images as one's own...Examples of plagiarism include the unacknowledged use of another person's material whether in original or summary form. Plagiarism also includes the copying of another student's work'. Plagiarism is a serious offence and is treated by the University as a form of dishonest means in assessment. Students are directed to the University Regulations for details of the procedures and penalties involved. Plagiarism is, however, easily avoided by the full and correct use of referencing. Structure of Seminar: The seminar will be divided into two distinct parts this week with your selected organisation being the tread or stream that bounds them together. The first part of the seminar will focus on the ‘crisis communication’ aspect with the second part focusing on your chosen organisation and how they deal with crisis communication. With reference to your organisation in particular prepare for the tasks below so that you are able to contribute to the seminar discussions. Tasks: Consider the following tasks: Task: Review the underpinning theory related to crisis communication: Consider the following questions relating to crisis communication. Highlight your understanding of Crisis Communication with particular reference to your organisation: 1.    What is your understanding of the crisis communication process at your organisation? Is it well organised and clearly accessible or alternatively is it poorly organised and limited in its availability? 2.    Looking at the various stakeholders mentioned above, are they all covered within your organisation’s crisis communication plan, or does the plan have limitations? 3.    From your assessment, what areas of the crisis communication plan are in need or reviewing or updating relating to your organisation? Are there areas that stand out as being inadequate? 4.    Highlight any observations you have of the crisis communication plan for your organisation? Is there anything unique or specific about it? All students will be expected to contribute to this. You will all be expected to contribute to the session and to provide useful insights into your chosen organisation; this will not be the job of your seminar tutor. END PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)