Identify and analyse a current trend "Snapchat" from a marketing perspective

Identify and analyse a current trend "Snapchat" from a marketing perspective Order Description General themes to be explored: Trend-spotting and trend analysis Identify a significant/important/upcoming trend and outline this Environmental scanning and analysis Look at the underlying factors that help to understand and analyse this trend Marketing opportunities and threats Consider the impacts this trends may have on historic/current/future marketing You may wish to consider organisation or industry case studies to illustrate Marketing Strategy What marketing recommendations might be relevant to this? Practical Considerations Work must be academically referenced in the university style (APA6) Writing should be in an academic style Work cannot go above the word count Appendices (relevant tables, diagrams, examples, and background information) do not count in the word limit Guidelines Support your trend analysis with evidence from research and relevant examples Illustrate and structure your work using relevant marketing theory and models Write and structure your work clearly Mark Scheme: Understanding and reviewing relevant marketing theory 30% Use of appropriate examples and literature to support arguments 25% Originality of analysis and discussion 25% Quality of writing, structure & referencing 20%