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Human services values, ethics, and attitudes and their application in practice.

Examine human services values, ethics, and attitudes and their application in practice.

Demonstrate integrity through the application of relevant codes of conduct and social responsibility within one’s profession.

Professional and personal values are important to decision-making. Therefore, during this assignment, you will share your core values and discuss their link to service delivery and social responsibility. In addition, you will examine the ethical principles among other professions, which will further reinforce the importance of values.

Please be sure to address all of the following in your assignment:

Identify your top three core values and discuss why they are your top three.
Discuss how the personal and professional values in the human services profession instruct (or impact) effective service delivery in both positive and negative ways.
Analyze the expectations for social responsibility included in the NOHS Ethical Standards, either explicitly or implicitly.
Compare and contrast these professional values with those of at least one other profession (law, medicine, etc.).

Sample Answer

Public Relations and Media Stakeholders for City Football Group (CFG)

Internal Stakeholders:

City Football Club (CFC) team and management: Players, coaches, CEO, board of directors
CFG ownership and leadership: Sheikh Mansour bin Zayed Al Nahyan, Khaldoon Al Mubarak
Other CFG clubs: Manchester City Women, New York City FC, Melbourne City FC, Yokohama F.Marinos, Girona FC, Lommel SK, Montevideo City Torque, Sichuan FC
Employees across all clubs: Marketing, communications, community engagement, commercial staff

Full Answer Section

External Stakeholders:

Media: Broadcasters, journalists, online publications, influencers
Fans: Season ticket holders, general supporters, international fan clubs
Sponsors: Commercial partners, kit suppliers, financial institutions
Community: Local residents, charities, educational institutions, government agencies
Investors: Shareholders, potential suitors

Public Relations and Media Goals & Objectives (Long Term)

Overall Goal: Establish City Football Group as a globally recognized and respected sporting organization, admired for its on-field success, community engagement, and commitment to social responsibility.

Objectives:

Increase brand awareness and reputation: Improve recognition and positive perception of CFG and its clubs across international markets.
Drive fan engagement and loyalty: Enhance fan experience, boost supporter attendance, and build strong relationships with global fan communities.
Secure and retain major sponsorships: Attract and maintain lucrative partnerships with brands aligned with CFG’s values.
Generate positive media coverage: Secure favorable media attention for CFG’s initiatives, achievements, and social impact programs.
Strengthen community relationships: Actively engage with local communities, support development programs, and promote positive social change.
Showcase City’s playing philosophy and talent development: Highlight CFG’s commitment to attractive football, youth development, and player excellence.
Maintain financial sustainability: Utilize PR and media strategies to boost revenues and secure long-term financial stability for CFG and its clubs.

Sectors/Departments Involved in Public Relations and Media

Global Communications Department: Oversees overall PR strategy, media relations, crisis management, and internal communications.
Marketing Departments across Clubs: Implement brand-specific marketing campaigns, manage social media, and drive fan engagement initiatives.
Commercial Teams: Generate sponsorship deals and collaborate with partners on PR activations.
Community Engagement Programs: Develop and manage community initiatives, facilitate media involvement, and build relationships with local stakeholders.
Player and Staff Interviews: Media training and support for players and staff to ensure consistent messaging and positive media interactions.

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