how organizations use social networking to promote products?

Order Description Prepare a report evaluating how organisations introduce new products or services using social networking platforms. Illustrate your discussions with at least two product examples from two different companies (four in total). Contents page and page numbering Introduction: a paragraph introduce the report and perhaps the importance of social media today – use stats and facts from places like Mintel – 2 reports that you should get familiar with are “digital trends summer 2016” as well as the “social and media networks May 2016” Mintel report. You are investigating 2 organisations and looking at 2 products/services for each • You have to show ability to explore the topic in sufficient depth and breadth • Demonstrate a good understanding of the topic which you have gained from an extensive range of appropriate research and reading. Show evidence that you have fully researched the topic from academic sources and not just looked at Twitter and the other social networks etc. . Use analytics evidence, quotes from social networks and relate it to the theory or examples of best practice from the texts etc. Ensure you perform sufficient research to fully understand the subject matter in depth rather than demonstrate just a superficial level of knowledge In this you will discuss best and less good practice. It should be mainly evaluative backed up by evidence to get a good mark. Evaluation is about building a critical argument, backed by evidence, to support your conclusions. The evidence itself will be from the networks, analytics and literature. Conclusion: Come to a final conclusion about what is best practice based on your discussions in this section. You can recommend practices but don’t have to. Use academic report structure • Introduction: Select 2 organisations and identify 2 products/services each promote/launch. Introduce briefly your rationale and/or argument • Research and Analysis of evidence: Investigate how your 2 companies use social media to promote their products/services. Examples of their practice, combined with evidence of best practice/theory from the texts, journals, etc. • Evaluation and conclusions: Discuss how well both organisations use social using practical and theoretical evidence • Conclusion: A clear statement of your own position (but in third person –”It appears from the evidence presented, that...) . • References Standard Harvard references.