Discussion 1 (250 words)
Assess how new data capture devices such as RFID tags help organizations accurately identify and segment their customers for activities such as targeted marketing. Choose a specific example of an embedded capture device and assess the social/ethical implications of the use. What business challenges/opportunities exist concerning embedded capture devices? Is there a way to reconcile the social/ethical implications vs. business opportunities? If so, who is responsible for this balance – self-regulation by business, government regulation, and others?
Discussion 2 (250 words)
In what ways does the Web pose great challenges for innovative business solutions through data mining? How do the challenges impact data-based financial decisions? What are the social, ethical, and global implications that must be considered?