How is Big Data/Data science beneficial for Business analyst

Student should demonstrate their knowledge as how is Big data/Data science is used for business analysis, Provide a reflection of at least 500 words (or 2 pages double spaced) of how the knowledge, skills, or theories of this course have been applied, or could be applied, in a practical manner to BA work environment. Submission should be well organized and have a cohesive focus that is integrated throughout the document