How Elberse’s theory on blockbuster media reflect the idea of cultural imperialism
• How does Elberse’s theory on blockbuster media reflect the idea of cultural imperialism?
• What implications do trends in the way media companies promote and distribute products have for global media?
Q12 (tasha)
Our course has dealt with a variety of topics concerning interpersonal communication.
• What did you learn from this class?
• What information did you find most helpful?
• What information was least helpful?
Sample Answer
Let’s address these questions about blockbuster media, cultural imperialism, global media trends, and your interpersonal communication course.
Elberse’s Blockbuster Theory and Cultural Imperialism:
- Elberse’s Blockbuster Theory: Anita Elberse’s theory posits that media companies increasingly focus on producing and promoting a small number of high-budget, high-profile “blockbuster” products (films, music, etc.) to maximize revenue. This strategy relies on creating massive, global hits that dominate the market.
- Reflection of Cultural Imperialism: This theory reflects aspects of cultural imperialism in several ways: