.Analyses how consumers perceive “Influencers”, the impact of influencers on behavior of users when purchasing
2.Proposed methodology (How will the objectives be achieved?)- Qualitative and quantitative research, marketing theory, marketing framework application
3.Provide examples of articles already consulted in drawing up your ideas-
A: Impact of YouTube influencers on consumer buying behaviour of the gadgets (https://ejmcm.com/article_7381_fcf5a063755dd74d3efb7255b104aa90.pdf)

B: The impact of social media influencers on travel decisions: the role of trust in consumer decision journey(https://www.tandfonline.com/doi/abs/10.1080/13683500.2021.1895729)

C: Impact of Influencers in Consumer Decision Process: The Fashion Industry (https://pdfs.semanticscholar.org/1469/eccb29f76b24e85cba8b6b60adf5ab4932d8.pdfm)