hotel Marketing Plan

hotel Marketing Plan

Order Description

Individual Midterm Reflection Activities
This activity is an individual graded assignment. This assignment should be submitted as a short written paper (3-5 pages) presented in MLA format utilizing a minimum of (5) works cited from industry related sources or references.

Activity Part 1 (Marketing Plan) Instructions:

Describe (using demographic descriptors; age, gender, income, marital status….) who the target guests and/or customers are and how your selected example hotel currently markets to each of customer/guest types or groups.

Describe how the OUTLET is currently being marketed to the internal and external target guests and/or customers as described in number 1 above.

Discuss how much money a hotel, similar to the one you chose for you project, spends on marketing, in a single year, and then compare it to the cost figures (dollars or percentage of sales) you have chosen for your group budget 1.

(ps; my hotel; —The Benjamin NYC

Conclude the paper with some current ideas you have discovered through your research about hotel marketing that the property in your project should implement.

find the cost of your paper