hospitality industry has experienced a lot of turbulence in recent years especially due to corona virus pandemic that inhibits its ability to plan for
the future. Pick your favorite hotel company in the Arab countries and help it plan by doing the following:
1- Take a look at Figure 2.2 in the text book and Figure 2.3 in PowerPoint and the accompanying discussion. How might your chosen hotel company
go about developing growth strategies: intensive growth strategies (i.e., market penetration, market development, product development, and related
diversification), integrative growth strategies (i.e., horizontal, backward, and forward integration), and unrelated diversification.