Welcome to the Hospitality Management module. This module has been designed to provide you with a range of perspectives for reviewing the strategic decisions taken by the international hospitality industry. The nature of the industry determines that this will be largely influenced by the actions of global and large companies, but we will also look at the strategic decisions being taken by smaller businesses. The module aims to consolidate your knowledge and understanding of the hospitality industry and to apply the learning from academic conceptual and empirical work to current developments amongst, in particular the global hospitality companies.
The assessment for this module is a 3,000 word written assignment that asks you to evaluate some of the key issues currently impacting on international hospitality companies and the global environment in which they operate. You will learn about relevant management issues during the module and will be asked to identify, describe, and evaluate, those issues that you feel are most important. Your assignment should be firmly placed within the context of tourism and hospitality and should recognise the international dimension of the industries.a copy of the marking scheme can be found in the top block under 'Modules'.
You will be given feedback on your assessment, as part of our commitment to support your learning, and it is important you are able to use this feedback to support your academic development. Feedback takes many forms, but will be in a grading form with comments on each section of the assessment. It is important that you make the most of the feedback you receive and ensure you are able to act on the support and suggestions given. If you are unsure on how to make the most of your feedback from this module, please contact me.
During your studies there are many resources to help and support you. These include, who are able to offer 1:1 and group support relating to academic writing, mathematics and presentation skills as a few examples. The library has a wealth of support and also have a large number of supportive resources, to help you during your studies. Finally, remember your personal tutor can be contacted for support outside of the module.
Having read the guidance on this site, and if you have any questions, please contact me and I will be happy to clarify. Finally, may I wish you every success on this module and I look forward to working with you.
Title, type assessment and weighting: Report of 3000 words
The final, or summative, assessment for this module is by a 3000 word report submitted through Turnitin
Question:
Critically examine the impact of distribution channels and systems on market behaviour and profitability within the accommodation sector of the hospitality industry and consider how global innovations are influencing SME operators within the sector.