Health Care

General Motors and Philip Morris. Tell me why Philip Morris was successful with their "diversification" program while General Motors failed miserably. What strategies did PM implement that made it successful, and conversely, what did GM do to make it unsuccessful.

1. Explain the strategic gap at General Motors in 1978.
2. Recall the decision-making process at General Motors.
3. Explain the strategic gap at Philip Morris in 1984.
4. Recall the decision-making process at Philip Morris.