Health and environmental literacy: pro-environmental spillover effects of red and white meat consumption choices
This research integrates health issues into pro-environmental behavior and environmental policy research. Discussing the environment as a public product is often understood as a problem that needs to be solved by the government, while health is something that concerns everyone. Link the environment and health together, guide the public to protect the ecological environment actively, and become the practitioners and promoters of green and healthy lifestyles. Improving citizens' environmental and health literacy, relying on the power of the public to protect the environment, maintain physical health, and promote the formation of profound humanistic feelings are the most inclusive and cost-effective measures.
Most of the previous studies aimed at reducing and eliminating meat consumption, but people need normal meat consumption, so this study focuses on the spillover effects of different meat consumption on pro-environmental behaviors.
Methodology：
Design: This study used a mixed design. The between-participant design randomly assigned participants to one of four conditions: (1) healthy, in which participants received information on the health effects of white meat. (2) Environment, in which participants received information on the environmental impact of white meat. (3) Combined group, participants received information on white meat's health and environmental impacts. (4) Control group, participants did not receive any information about the effects of white meat.
Online/offline survey: This research is conducted through online and offline methods or face-to-face surveys. Before the messaging intervention, participants were given a pre-test survey that included a consent and information form, demographic questions, and perceptions and consumption of white meat. The study also included the implementation of different information-cognitive interventions on the participants. After the fixed information-transmission intervention ended, a final questionnaire was sent to the participants, including measures of willingness to consume white meat or vegan food, behavioral spillovers, and measurement of environmental identity.
Base on these information to complete a proposal.