Great of America (Tourism Company)
Great of America (Tourism Company)
Project description
COMPANY RESEARCH PARAMETERS
TOURISM RESEARCH PAPER – Tourism is a growing industry employing 10% of the total work force in the world. Jobs are available in the travel industry, they may not be
your traditional jobs and often researching a company may lead to future employment.
YOU SHOULD CHOOSE A PUBLICLY HELD COMPANY IN THE TRAVEL INDUSTRY AND DO A THROUGH ANALYSIS OF THE COMPANY. USE ALL THE RESOURCES AVAILABLE TO YOU FOR YOUR RESEARCH.
TOPICS TO BE DISCUSSED IN THE RESEARCH PAPER WILL BE LISTED IN THE COMPANY RESEARCH DOCUMENT ON ILEARN.
POSSIBLE POINTS 100,
RESEARCH PAPER SHOULD INCLUDE:
A SHORT HISTORY OF THE COMPANY
THE COMPANY HEADQUARTERS AND SATELLITE LOCATIONS AND OR FRANCHISES
CORPORATE OFFICERS
CEO, CFO, CIO, COO, AND CHAIRMAN OF THE BOARD OF DIRECTORS
BRANDING AND MARKETING
WHAT IS THEIR LOGO?
WHAT IS THEIR CURRENT SLOGAN?
TAGLINES?
WHO IS THEIR TARGET MARKET?
WHAT KINDS OF MEDIA DO THEY USE TO REACH THEIR TARGET MARKETS?
BUSINESSES UNDER THE CORPORATE UMBRELLA
DO THEY ALSO OWN OTHER RELATED COMPANIES?
HOW DOES THIS FIT?
EMPLOYEES
WHAT KINDS OF JOBS ARE CURRENTLY AVAILABLE?
WHAT ARE THE TRAVEL BENEFITS IN WORKING FOR THIS COMPANY?
GLOBAL IMPACT
WHAT SHARE OF THE GLOBAL MARKET DO THEY HAVE.
WHO IS THEIR DIRECT COMPETITION?
WHAT EFFECT DOES THIS COMPANY HAVE ON THE ECOLOGY?
How Green or Eco-friendly is the company?
IS THE COMPANY CARBON NEUTRAL?
WHAT SUSTAINABLE ACTIVITIES HAS THIS COMPANY EITHER INITIATED OR
PARTICIPATED IN?
Corporate Social Responsibility – What programs, activities or funds do they
participate in? How are they making the world a better place to live?
GROWTH POTENTIAL
WHAT HAS BEEN THE PAST GROWTH OF THE COMPANY?
WHAT IS THE POTENTIAL GROWTH OF THE COMPANY?
WHAT MARKETS CAN THEY EXPAND INTO?
Must use 5 DIFFERENT sources in your bibliography. Penalty is 25 points
www.natgeo/jobs
www.natgeo/logo
www.natgeo/roof
Ok to use Wikipedia
Use Spellcheck as spelling does count in this paper. Penalty is 5 points for each spelling error.
Citations are important. Penalty is 10 points for each
If you quote from a source you must give credit. You copied it but did not write the original thought – give that person the credit.
If you quote numbers – you need to cite the source of the numbers. The number did not magically appear and you did not make it up. Where did it come from.
Same with Dates
Please do not write the above questions in the essay.
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