Select a multi-national organisation ( may we can use Huawei )
Critically evaluate the role of technology in the commercial performance of the organisation. (See point 5 below).
(Analyses to include, but not limited to, the following):
How has this company utilised technology (any format) to drive growth in sales. Has this been successful? Has it assisted in extending the reach of the brand(s)/organisation?. Which channels have been leveraged to drive success or otherwise? Sales performance/data. Additional growth drivers e.g. sponsorships.
The supporting document should be laid out as follows:
- Introduction
- History of the organisation
- Categories of product/services it provides and their global locations.
- What sales structures/methods and routes to market are in place? (Hypothesise if information is unavailable).
- Evaluation of the role of technology in the success and growth of the organisation (see above).
- Challenges the company have faced and/or are likely to face entering a new market? (e.g. legislative, political, cultural, economic etc.)
- Conclusion (to include any further opportunities for commercial growth based on your research/observations.
- References