Global marketing

Global marketing Order Description Lego Research Task QUESTIONS LEGO RESEARCH.... 1. Emerging markets like China, India and Indonesia offer long-term opportunities for organic growth. However, LEGO still has a small share in developing economies. What kind of market data would you collect in order to increase market shares in the three countries? 2. Is it a good idea to launch LEGO friends? Why/Why not? 3. LEGO Friends has been introduced as a supplement to the current product range. How would you recommend that LEGO management measure the degree of market success for LEGO Friends?