Global Competitive Advantage

Questions

1. Globality
   a) Assess United Cereal’s (UC) level of globalization. Make suggestions as howUCcanimprove its level of globalization. Your text here
   b) Assess United Cereal’s global coordination. What are UC’s strengths and weaknesses?List at least two points for each. Your text here
2. Global Competitive Advantage
   a) To create competitive advantage in Europe, United Cereal did well in the followingways:
   Your text here
   b) To create competitive advantage in Europe, United Cereal did NOT do well inthefollowing ways:
   Your text here
3. Manage Global Teams
   a) Assess Olsen’s “Europeanization Initiative”, where he intended to introduce UC’s
   frozen fruit juice line in Europe. Explain what he did well and what he did not dowell. List at least two points for each. Your text here
   b) Compare the main reasons that contributed to the failure in the frozen fruit juicescenario with the reasons that caused problems in the Sun Microsystems case. Howare they similar? Make suggestions to UC to avoid such mistakes in the future. Your text here
4. Local Adaptation
   a) At current stage of UC as a company, what are the typical roles the Europeanheadquarter and country subsidiaries should play?
   Your text here
   b) Assess the European headquarter and country subsidiaries’ performance comparedto their expected roles. Your text here