Generate some earned exposure

You’re the content creation manager for a skateboard company, and your business just released a brand new version of your best selling board. You would like to generate some earned exposure about this release. List two outlets where you might gain some earned exposure. Explain why each outlet might find interest in spreading your message. Now how would you integrate paid media and owned media into that strategy? You must discuss all three types of media: paid, earned and owned (partially owned).