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• Measurable: Your objectives should be measurable so that you can track your progress and celebrate your successes. For example, instead of saying “increase brand awareness,” you could say “increase website traffic by 20%.”
• Achievable: Your objectives should be ambitious but achievable. It is important to set goals that are realistic and that your organization has the resources to achieve.
• Results-oriented: Your objectives should be focused on achieving specific results. For example, instead of saying “host a successful fundraising event,” you could say “raise $50,000 from the event.”
• Time-bound: Your objectives should have a specific deadline. This will help you to stay on track and to measure your progress.

Here are some examples of SMART fundraising objectives:

• Increase the number of individual donors by 10% in the next year.
• Raise $100,000 from major donors to support the capital campaign.
• Secure a $50,000 grant from the National Endowment for the Arts.
• Increase online donations by 25% in the next six months.
• Generate 10,000 new leads from the organization’s website.

How to develop SMART fundraising objectives

To develop SMART fundraising objectives, follow these steps:

1. Identify your organization’s fundraising goals. What do you want to achieve with your fundraising efforts? What are your organization’s priorities?
2. Define specific objectives for each goal. Once you know your fundraising goals, you can start to define specific objectives. What are the specific results that you want to achieve?
3. Make sure your objectives are measurable. How will you know if you have achieved your objectives? Make sure that your objectives are specific enough so that you can track your progress and measure your results.
4. Set achievable objectives. It is important to set goals that are ambitious but achievable. Don’t set yourself up for failure by setting unrealistic goals.
5. Focus on results. Make sure that your objectives are focused on achieving specific results. What do you want to achieve with your fundraising efforts?
6. Set deadlines for your objectives. This will help you to stay on track and to measure your progress.

Once you have developed your SMART fundraising objectives, it is important to document them and share them with your team. This will help everyone to stay aligned and to work towards the same goals. You can also use your SMART fundraising objectives to track your progress and to celebrate your successes.