Fortune 500 company

Select a Fortune 500 company and imagine that you work as a strategist for your selected company. As you read through the Required Unit Resources, pay close attention to your firm’s strategy, and write a case study analyzing the following points:

Examine your firm’s internal strengths and weaknesses. How can organizational relationships improve performance in the firm?
How does the firm’s growth fit into the firm’s missing and vision statements?
Who are your firm’s competitors?
Do you see your firm’s strategy as effective or ineffective? Why?

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Sample Answer




Apple Inc. is a multinational technology company that specializes in consumer electronics, computer software, and online services. It is one of the world’s most valuable companies and is known for its innovative products, such as the iPhone, iPad, and MacBook.

Apple’s strengths include:

  • Strong brand recognition and reputation
  • Innovative products and services
  • Loyal customer base
  • Strong financial performance
  • Experienced management team

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  • Global reach


Apple’s weaknesses include:

  • High prices
  • Reliance on a few key products
  • Limited product diversification
  • Manufacturing challenges
  • Increasing competition

How can organizational relationships improve performance in the firm?

Apple’s organizational relationships can be improved by increasing collaboration and communication between different departments and teams. This will help to ensure that everyone is working towards the same goals and that information is shared effectively. It is also important to create a culture of trust and respect, where employees feel comfortable speaking up and sharing their ideas.

How does the firm’s growth fit into the firm’s mission and vision statements?

Apple’s mission statement is to “design, develop, and market the best personal computing products in the world, together with a variety of related software and services.” Its vision statement is to “be the most innovative company in the world and to leave the world better than we found it.”

Apple’s growth is consistent with its mission and vision statements. The company is constantly innovating and developing new products and services, which is helping it to grow and expand its market share. Apple is also committed to environmental sustainability, which is reflected in its vision statement.

Who are the firm’s competitors?

Apple’s main competitors include Samsung, Huawei, and Xiaomi. These companies are all major players in the smartphone and tablet market, and they are constantly innovating and releasing new products that compete with Apple’s offerings.

Do you see your firm’s strategy as effective or ineffective? Why?

I believe that Apple’s strategy is effective. The company has a strong focus on innovation and customer satisfaction, which has helped it to achieve sustained growth and profitability. Apple is also well-positioned to continue to grow in the future, as the demand for its products and services is expected to continue to grow.

However, there are some challenges that Apple faces. The company is facing increasing competition from Chinese smartphone manufacturers, and it is also facing challenges in the manufacturing of its products. Apple will need to continue to innovate and differentiate its products in order to maintain its competitive advantage.

Overall, I believe that Apple is a well-managed company with a strong strategy. The company is well-positioned to continue to grow and succeed in the future.

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