Ford Electric car line

Analyze the organization’s current marketing situation. Conduct secondary researchon the industry, competitors, the organization, and customers in order to gain agoodunderstanding and definition of the issues and opportunities facing your client. (Thelibrary has lots of great resources and helpful reference librarians). ● Ford’s Main Competitors
○ Ford Motor's main competitors in the consumer discretionary sector are General
Motors Company (GM), Toyota Motor (TM), Daimler (DDAIF), Honda Motor
Company (HMC), Tesla Motors (TSLA), Navistar International (NAV), andSpartan Motors (SPAR). 4. Identify how your organization is currently communicating and presenting thebrand.
Identify any distinct brand assets; these can include logos, brand colors, slogans, mascots, fonts, audiomarks, etc. Analyze some of the organization’s current marcomto understand and identify what they are currently trying to associate with the brand. ● Ford’s Company Vision
○ “To become the world's most trusted company designing smart vehicles for asmart world.” ■ This reflects the multinational company's strategic goal of becomingaleader in the automotive industry. Ford’s focus on smart vehicles pertainsto the current market conditions and customers' preferences