For this assignment you will be discussing corporations and advertisements for food and beverages. You must complete the following in a 2-3 page paper’, written in APA style. a. Find a business or corporation that focuses on food
i. Give an overview of their business, size, income, etc.
ii. What type of foods do they produce
b. Find two advertisements for the corporation, link or attach copies in the assignment
i. One print, online, or television ad
ii. One example of Product packaging
c. For the advertisements, discuss their advertising strategy through the lens of psychology
i. Who is the primary target for these advertisements and why
ii. Discuss the elaboration likelihood model for these advertisements
- What features are central persuasion?
- Which features are peripheral persuasion?
- Are there any health or nature related claims in the advertisement?
- Describe the branding of the company
a. Colors they use and what they may be trying to convey
b. Describe the mascot and feature that make it identifiable