- The primary means for gaining and sustaining competitive advantages for most companies are shifting downstream. Explain and discuss/elaborate on this statement.
- Identify some excellent online resources for finding financial ratio information.
- Marketing is becoming much more technical as are the duties and responsibilities of chief marketing officers (CMOs). Give four examples of increasing technical aspects of marketing.
- Give some key reasons why prioritizing strengths and weaknesses is essential.
- In an IFE, a critic may say there is no significant difference between a “weight” of 0.08 and 0.06. How would you respond?
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