First, find out the academic concepts about these two issues. 1. Key elements and challenges of international strategy implementation 2. Cultural adaptation and localization strategies in strategy implementation.
Secondly, according to case answer the question: What are the core values and strategy that PUMA wants to implement in India?
Key elements and challenges of international strategy implementation
The key elements of international strategy implementation include:
- Setting clear goals and objectives: It is important to have a clear understanding of what you want to achieve with your international strategy. This will help you to focus your efforts and make better decisions.
- Understanding the local market: It is important to understand the cultural, economic, and political environment of the countries you are entering. This will help you to tailor your strategy to the specific needs of each market.