Finding Concepts

First, find out the academic concepts about these two issues. 1. Key elements and challenges of international strategy implementation 2. Cultural adaptation and localization strategies in strategy implementation.

Secondly, according to case answer the question: What are the core values and strategy that PUMA wants to implement in India?

find the cost of your paper

Sample Answer

 

Key elements and challenges of international strategy implementation

The key elements of international strategy implementation include:

  • Setting clear goals and objectives: It is important to have a clear understanding of what you want to achieve with your international strategy. This will help you to focus your efforts and make better decisions.
  • Understanding the local market: It is important to understand the cultural, economic, and political environment of the countries you are entering. This will help you to tailor your strategy to the specific needs of each market.

Full Answer Section

 

  • Building relationships: It is important to build relationships with local partners and suppliers. This will help you to gain access to local markets and resources.
  • Managing risk: There is always some risk involved in international expansion. It is important to carefully manage the risks associated with your strategy.

The challenges of international strategy implementation include:

  • Cultural differences: Cultural differences can pose a significant challenge to international businesses. It is important to be sensitive to cultural differences and to adapt your strategy accordingly.
  • Political instability: Political instability can make it difficult to operate in certain countries. It is important to do your research and to understand the political risks associated with each market.
  • Economic volatility: Economic volatility can also pose a challenge to international businesses. It is important to be prepared for changes in the economic climate and to have a contingency plan in place.
  • Language barriers: Language barriers can make it difficult to communicate with local partners and customers. It is important to have a plan for overcoming language barriers.

Cultural adaptation and localization strategies in strategy implementation

Cultural adaptation and localization strategies are two approaches to international strategy implementation. Cultural adaptation involves tailoring your strategy to the specific cultural context of each market. Localization involves adapting your products and services to the specific needs of each market.

The main advantage of cultural adaptation is that it can help you to build relationships with local partners and customers. This can give you a competitive advantage in the local market. The main disadvantage of cultural adaptation is that it can be expensive and time-consuming to tailor your strategy to each market.

The main advantage of localization is that it can help you to increase sales and market share in the local market. This can lead to economies of scale and profitability. The main disadvantage of localization is that it can lead to a loss of brand identity and consistency across markets.

The best approach to cultural adaptation and localization will vary depending on the specific circumstances of your business. If you are entering a new market with a high level of cultural diversity, you may need to adopt a more adaptive approach. If you are entering a market with a more homogeneous culture, you may be able to get away with a more localized approach.

Ultimately, the best way to decide on the right approach is to carefully consider your goals, objectives, and resources. You should also conduct market research and consult with experts to get their insights.

This question has been answered.

Get Answer